The Seaplace Business Assessment Profile (B A P) is a diagnostic checkup and professional third party assessment of your business. The purpose of the Seaplace B A P is to provide you, the business owner, with a scorecard on the 10 vital drivers of your business from three separate perspectives. These 10 vital drivers of your business are interrelated and run the gamut from Finance, Marketing, Sales, Operations, and People. The Seaplace B A P perspectives of past, present, and future provides the best yardstick to measure your company’s results, challenges, and opportunities.
The results of the findings of the B A P illustrates where the greatest growth potential is for your business. The findings further identify areas of your business that need more attention in order for you to realize the true growth potential for your business. In addition, the findings become the foundation and the critical element for the strategic planning process. This strategic planning process results in the creation of your Strategic Action Plan. It is your Strategic Action Plan that helps you prioritize and to focus on high-impact areas that offer the greatest return for your efforts.
The Seaplace B A P is structured as fee-based initial evaluation and assessment of your entire business as if you were looking at your business through a three-way mirror. This multi-view evaluation of your business is a systematic 5 step interactive process between you, the business owner, and your Seaplace Advisor. The Seaplace B A P is an incredibly powerful tool for putting strategy, rather than finance alone, at the center of your business.
The first step in the B A P process concentrates on the analysis of your company’s past performance results, the rear-view perspective. This first phase of the B A P requires the submittal of your company’s current and the past two years of Balance Sheets and Profit/Loss Statements which provides the necessary data for your Seaplace Advisor to benchmark your company’s financial performance.
The second step in the B A P process focuses on the issues and challenges your company is presently facing, the current-view perspective, This second phase of the B A P requires you, the business owner, to complete and submit the Business Questionnaire which provides the important background information needed for your Seaplace Advisor to gain a greater insight into the inner workings of your business.
The third step of the B A P process zeros in on the desired results you, the business owner, envision for your company, the forward-view perspective. This third phase of the B A P involves a telephone conference with you, the business owner, and your Seaplace Advisor. This telephone session provides you with the opportunity to fully discuss your hopes, dreams, and goals, as well as, your concerns and challenges you are facing with your Seaplace Advisor.
The fourth step of the B A P process is where your Seaplace Advisor consolidates the findings of this all-important business assessment into a Your Balanced Business Scorecard. Your Balanced Business Scorecard gives you the total insight into your business as you have never experienced before. The process you of going through the results of Your Balanced Business Scorecard will get you to really think through what you are trying to do with your business.
The fifth step, and perhaps the most important step, of the Seaplace B A P process is when your Seaplace Advisor reviews with you what all of this valuable information means to you and your business. This discussion brings to light the importance of the balance between strategic and tactical goals, as well as, between the core functions of Finance, Marketing, Sales, Operations, and People.
The Seaplace Business Assessment Profile (B A P) is one of the most valuable business tools you can obtain. The Seaplace B A P rates where your company has been, highlights areas of the business that need greater attention, and provides the foundation for developing solid strategies. These strategies are needed in order to effectively bridge the gaps between your company’s current position and the desired future position you envision for your company.