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How to Find Your Expertise— The Seaplace Group

What do Tony Robbins, Brene Brown, Oprah Winfrey and a skilled craftsman all have in common?

They are all experts in their field. An expert, by definition, is a person who has a comprehensive and authoritative knowledge of or a skill in a particular area.

  • They don’t have to resort to using notes or do tons of research on the topic. For example, you may know or have dealt with someone who can tell you everything you ever wanted to know about computers. They are knowledgeable about the latest developments and all the new apps that work best. This is an expert in his or her field.
  • Experts are human filters. They select and identify what information their clients need to know to solve their problem.
  • Every person finds their own experts on a topic by identifying who they connect with and who align with their personal values.

People are more engaged by those they feel understand what they are going through. They feel these experts are more able to engage with them on a personal level.

But what if you feel like an imposter? Or you don’t know what your expertise is?

This is one of the main reasons many fail to move into coaching and offering high-ticket programs that can help others.

You are an expert though! To find your expertise look at your life.

  1. What things do you spend your time doing? Have you been tying flies for fishing since you were a young child?
  2. What are the problems you’ve overcome? Have you beat depression?
  3. What are you so passionate about it doesn’t really feel like you are working? Do you spend hours creating graphics only to lose track of time?
  4. What gift, skill, or talent do you have that everyone around you asks you about? Can you stitch up the most amazing costumes that get raves from all the other moms?

Experts are a few steps ahead of the ones they are coaching or teaching. Don’t compare yourself to those who are successful and ahead of you. Look at how far ahead or more knowledgeable you are from someone just starting out, or who just fell into this problem.

Here are some examples to get you thinking about what you’re an expert in.

  • You’ve lost 30 pounds and have been able to keep it off for an x number of years with a consistent fitness routine. You are a Fitness expert.
  • You’ve been dealing with diabetes or some other health condition that’s forced you to have a strict diet. You have a gazillion recipes that work. You are a Nutrition expert.
  • You’ve perfected your daily meditation after months/years of practice. You are a Mindfulness expert.
  • You’ve created a way to manifest your dreams in a unique way. You’re a Manifestation expert.
  • You have changed your mindset about money and are building a financial empire for yourself. You are a Money Mindset expert.
  • You’ve busted through $200,000 in debt and now live a debt free life. You are a Budget Expert.
  • You’ve built a business (or 2 or 3) with phenomenal sales growth and hired a team of employees. You are a Business expert.
  • You’ve sold real estate for a long time and have flipped houses and studied the market. You’re a Real Estate expert.
  • You’ve given away or disposed of all your unnecessary stuff. You are a Minimalist expert.
  • You’ve been successfully and happily married for 25 years. You’re a Couple Relationship expert.
  • You have or are developing skills at parenting that has resulted in some well-adjusted kids? Do you love helping new parents when they ask for your opinion? You are a Parenting expert.

Each of these is the basis for a high-level coaching program that can change someone else’s life. And each of these are as unique as the person who experienced it.

If you removed the word expert or coach from the thoughts in your head, what would you spend your time doing, how would you help people? That is your expertise.

You already have everything you need to start offering coaching. Your expertise is the problem you’ve overcome that you share with others on the same journey. It’s the passion you feel about your work and the skills you’ve honed over time.