This Interactive Workbook, Create Your Unique Selling Proposition provides you with the opportunity to self-rate your organization’s differentiation strategies in four primary areas.

A USP is your statement, your response to the question, “What draws a customer to you, rather than to your competitors?”  It’s your USP…  Your Unique Selling Proposition! 

Your USP sums up the unique features and benefits of your products/services along with the value that only you can provide your customer.  It is what separates you from your competitors.  Your USP must say, “Buy this product, and you will get this specific benefit.”