When you have insights into what your buyers think about doing business with you, including verbatim quotes from people who have recently made the decision to solve a similar problem, you have the knowledge you need to align your marketing decisions — from...
In the words of Alan Lakein, a popular author on personal time management, “Failing to plan is planning to fail.” Business owners may neglect planning for a variety of reasons. They may dislike making decisions, or they may worry about how the plan will reflect...
For most of us, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you...
Leadership is service. People will follow someone who consistently comes through and is willing to serve, to do the dirty work, and to fight for their team. The following are foundational characteristics to focus on in order to improve the services you provide as a...
Entrepreneurship is a multifaceted adventure that, without a doubt, closely resembles a roller coaster ride. When you begin an entrepreneurial journey or “ride,” you are aware of the gamut of experiences, both disappointing and rewarding, that you will encounter as...
